We Turn Your Loyalty Program
Into an In-Destination Benefit
Extend loyalty beyond the flight by rewarding your members with instant and exclusive discounts at
local restaurants, hotels, fitness studios, and experiences in the destinations they visit.
We Turn Your Loyalty Program Into an In-Destination Benefit
Extend loyalty beyond the flight by rewarding your members with instant and exclusive discounts at local restaurants, hotels, fitness studios, and experiences in the destinations they visit.
THE MISSED OPPORTUNITY
Loyalty Is No Longer Won
Only in the Air
Traveler expectations have changed.
Loyalty members now expect value they can feel before, during, and after a trip, not only on the few days a year when they fly.
As everyday relevance becomes the norm, traditional earn-and-burn models alone are no longer enough to stand out.
Most of the travel experience happens on the ground. Dining, accommodations, wellness, and local activities shape how a destination is experienced and remembered.
When loyalty stops at the flight, airlines disappear from most of the journey, missing critical moments to reinforce loyalty and influence the next booking.
The question is no longer whether in-destination loyalty matters, but how to deliver it in a way that feels exciting for your members and operationally simple for your team.
OUR SOLUTION
Your Complete In-Destination Loyalty Solution
Delivered through a simple approach that brings together branded touchpoints, local merchants, and valuable data.
Fully Branded
Member Experience
A white-labeled wallet pass designed to look and feel like a natural extension of your loyalty program
Global Merchant Network
A curated network of local restaurants, cafés, hotels, fitness studios, and more - built for you in each destination you choose
Actionable Member Insights
First-party data that you own, with clear visibility into in-destination engagement and member behavior
No Technical Integration Required
Our solution is ready-to-launch. From pass management and merchant onboarding to ongoing maintenance and analytics reporting, we take care of the heavy lifting so your team doesn’t have to.
HOW IT WORKS
Exciting for Your Members.
Simple for Your Team.
Claim
Your loyalty members can claim a free wallet pass that unlocks member-only discounts at local businesses worldwide. You pick the destinations and we deploy local teams to select, vet, and onboard merchants.
Unlock
To receive their free pass, members must complete an online survey that you fully customize, giving you in-depth passenger data to fuel AI-powered personalization & smarter marketing.
Redeem
Members show their pass in-store before paying. The staff applies the discount to their bill and has them scan a QR code, giving you real-time visibility into where your members are traveling.
BENEFITS
Designed for Airlines.
Loved by Members.
Retain and Engage Members Beyond the Flight
Keep your members engaged in the destinations they visit with everyday, real-world value that reinforces your brand long after the flight lands.
Generate New Ancillary Revenue and Drive Points Redemptions
Offer your members free trial passes, then convert that engagement into paid upgrades through cash or points redemption.
Increase Co-Brand Card Adoption and Usage
Make your co-brand card value tangible in-destination. Loyalty members unlock exclusive discounts, with additional savings for co-brand cardholders, creating instant and visible incentives to apply for, upgrade, and use the card.
Acquire More High-Value Loyalty Members
Offer an instant, members-only benefit that gives travelers a clear reason to join your loyalty program and remain active beyond their first trip.
Capture Deeper Passenger Insights
Collect first-party data on member engagement and real-world behavior, with clear visibility into how your loyalty members engage with in-destination merchants and offers.
Deliver Data-Driven, Personalized Offers
Send location-based push notifications that align with each member’s profile, behaviors, and wallet pass activity.
WHY AIRLINES CHOOSE US
Powered by Real-World
Operating Experience
We built and operate Global Nomad Pass, giving us firsthand experience managing global merchant networks and delivering real, in-destination value to travelers at scale.
The membership that rewards you for supporting local businesses around the world
500+
Local merchants
25+
Global destinations
3X/day
How often the avg. member uses their pass
Trusted by some of the most recognized names in travel
CONTACT US
Let's Bring Loyalty
Into the Destination
See how we bring your loyalty program into the destinations your members visit, while we take care of the operational complexity.
Simple, Flat-Fee Pricing Built for Airlines
Annual pricing is based on the number of destinations you activate so you always know the investment upfront.
All tiers include:
Unlimited branded wallet passes for your loyalty members
Full merchant network management (vetting, onboarding, and local support)
Full ownership of first-party member data, with clear visibility into in-destination engagement and member behavior
Location-based push notifications
Monthly data and analytics reporting
Branded in-store signage at participating merchants
Survey design and ongoing management
Ongoing technical support and platform maintenance
LET'S TALK
See how we bring your loyalty program into the destinations your members visit, while we take care of the operational complexity.
FAQs
Pricing, Without the Guesswork
A transparent look at pricing, deliverables, and how we handle all operational aspects of your in-destination loyalty program.
How does pricing work?
+
Passtination is an all-in-one, flat-fee solution. Annual fees are based on the number of destinations you activate, making it easy to plan your investment upfront. Tiers are transparent and all-inclusive, so there are no surprises.
What’s included across all tiers?
+
The annual fee covers everything required to launch, operate, and scale your in-destination loyalty program. This includes merchant sourcing and onboarding, ongoing network management, branded wallet passes, survey design and maintenance, in-store signage, push notification capability, and monthly data reporting. Passtination handles all operational complexity so your team can focus on strategy and member engagement.
Why are there different pricing tiers?
+
Operational scope grows with the number of destinations. Tiers reflect program scale while keeping pricing predictable, all-inclusive, and easy to budget.
What happens if we start with a few destinations and expand over time?
+
While you can expand your program later, we recommend choosing a tier that aligns with your intended scale. Committing upfront to the full set of destinations ensures a smooth launch, maximizes the value for your members, and allows us to deliver the best experience across all cities. If you do add destinations mid-term, fees are adjusted to account for onboarding and operational costs, with programs beyond 10 destinations quoted separately to maintain quality and performance.
Can we customize pricing for larger programs?
+
Yes. Programs activating 10+ destinations receive a custom quote based on scale and your specific goals.
Do we need to manage merchants or operations ourselves?
+
Not at all! Passtination handles every operational detail - from sourcing and onboarding merchants to managing wallet passes, signage, and data reporting. This way, your team can just focus on strategy and member engagement while we do the operational heavy lifting.
What do you mean by "destination"?
+
A destination typically refers to a metropolitan area your airline serves.
How many merchants are included per destination?
+
Based on our experience, 15–20 carefully selected merchants per city hits the sweet spot for providing value to your members while keeping the program operationally manageable.
How do we get started?
+
Book a call with us to discuss your target destinations, rollout timeline, and how Passtination can bring your loyalty program into the destinations your members visit —all with a clear, flat annual fee and without adding complexity to your team.
FAQs
Everything Clarified
A detailed overview of our solutions, what’s included, what you can customize, and how our team helps you deliver a strong member experience from day one.
What is Passtination?
+
Passtination is a fully white-labeled solution that extends airline loyalty beyond the flight, into the places your members actually spend time. Members unlock instant & exclusive discounts at local cafés, restaurants, hotels, fitness studios, and curated experiences in the destinations they visit with your airline. We provide branded wallet passes, a custom merchant network, and actionable passenger insights - helping airlines engage members throughout their journeys.
How does Passtination benefit my loyalty program?
+
We help you increase member acquisition, retain existing members, drive engagement in-destination, generate new ancillary revenue, and collect first-party data to fuel AI-powered personalized marketing.
Which destinations does Passtination cover?
+
We can launch in any destination your members visit.
Do airlines need to integrate Passtination with their existing systems?
+
No technical integration is required. Passtination is turnkey: we handle all operational setup, merchant onboarding, and pass management so your team can focus on engagement and results.
Who handles the operational complexity?
+
We do. From merchant onboarding and pass management to push notifications and analytics reporting, Passtination manages every detail so your team doesn’t have to.
Who funds the member discounts?
+
All discounts are funded by participating merchants, not the airline. Merchants offer exclusive, pre-negotiated discounts in exchange for incremental foot traffic and high-value travelers. Passtination sources, negotiates, and manages these partnerships on your behalf, so your loyalty program delivers real in-destination value.
How do you handle merchant selection and management?
+
We build and maintain a custom merchant network for each destination you choose, ensuring high-quality, relevant offers that align with your brand. Based on our experience, we assess merchants using online reviews, first-hand visits, mystery shopping, and direct relationship building with the business owner. We only partner with owners who are enthusiastic about working with us and we have support processes in place to ensure your members always have a smooth redemption experience.
What happens if multiple airlines using Passtination want to launch in the same destination?
+
Each airline gets its own custom merchant network. Each merchant is only part of one airline’s network and displays only that airline’s signage in-store. While a city may host multiple airline networks, your members always know exactly where to go to redeem their exclusive offers, ensuring a seamless, brand-specific experience.
Who owns the data collected through Passtination?
+
All first-party member data belongs to you. You get clear visibility into in-destination engagement, survey responses, pass activity, and member behavior, providing insights that can be leveraged for AI-powered personalized marketing.
Can we fully brand the experience for our loyalty members?
+
Yes. Passtination is fully white-labeled. Your branded wallet pass, in-store signage, and push notifications create a seamless experience that feels native to your loyalty program.
How does Passtination drive revenue for airlines?
+
Members can try passes for free (for a period you define) and then convert engagement into paid upgrades via cash or points redemption. This generates new ancillary revenue while increasing loyalty engagement.
How quickly can we launch Passtination for our loyalty members?
+
Once destinations and branded touchpoints are defined, we handle all setup and merchant onboarding. Based on our experience operating Global Nomad Pass, we can typically launch a full program in under 90 days.
Is Passtination scalable for large loyalty programs?
+
Absolutely. Our solution supports multiple destinations globally, with operational processes built to scale without adding any complexity to your team.
How do you ensure a seamless member experience?
+
We closely manage every detail—from wallet pass design to merchant operations and data collection—so members experience a consistent, intuitive, and branded journey wherever they travel.
How do we get started?
+
Book a call with us to discuss your target destinations, rollout timeline, and how Passtination can bring your loyalty program into the destinations your members visit —all with a clear, flat annual fee and without adding complexity to your team.
FAQs
Pricing FAQs
A transparent look at pricing, deliverables, and how we handle all operational aspects of your in-destination loyalty program.
How does pricing work?
+
Passtination is an all-in-one, flat-fee solution. Annual fees are based on the number of destinations you activate, making it easy to plan your investment upfront. Tiers are transparent and all-inclusive, so there are no surprises.
What’s included across all tiers?
+
The annual fee covers everything required to launch, operate, and scale your in-destination loyalty program. This includes merchant sourcing and onboarding, ongoing network management, branded wallet passes, survey design and maintenance, in-store signage, push notification capability, and monthly data reporting. Passtination handles all operational complexity so your team can focus on strategy and member engagement.
Why are there different pricing tiers?
+
Operational scope grows with the number of destinations. Tiers reflect program scale while keeping pricing predictable, all-inclusive, and easy to budget.
What happens if we start with a few destinations and expand over time?
+
While you can expand your program later, we recommend choosing a tier that aligns with your intended scale. Committing upfront to the full set of destinations ensures a smooth launch, maximizes the value for your members, and allows us to deliver the best experience across all cities. If you do add destinations mid-term, fees are adjusted to account for onboarding and operational costs, with programs beyond 10 destinations quoted separately to maintain quality and performance.
Can we customize pricing for larger programs?
+
Yes. Programs activating 10+ destinations receive a custom quote based on scale and your specific goals.
Do we need to manage merchants or operations ourselves?
+
Not at all! Passtination handles every operational detail - from sourcing and onboarding merchants to managing wallet passes, signage, and data reporting. This way, your team can just focus on strategy and member engagement while we do the operational heavy lifting.
What do you mean by "destination"?
+
A destination typically refers to a metropolitan area your airline serves.
How many merchants are included per destination?
+
Based on our experience, 15–20 carefully selected merchants per city hits the sweet spot for providing value to your members while keeping the program operationally manageable.
How do we get started?
+
Book a call with us to discuss your target destinations, rollout timeline, and how Passtination can bring your loyalty program into the destinations your members visit —all with a clear, flat annual fee and without adding complexity to your team.
CONTACT US
Let's Bring Loyalty
Into the Destination
See how we bring your loyalty program into the destinations your members visit, while we take care of the operational complexity.
In-Destination Loyalty, Built for the Moments That Matter
Passtination is a fully white-labeled solution that helps airlines extend loyalty beyond the flight with instant and exclusive in-destination rewards.
Bring Loyalty Into the Destination
We extend loyalty into the destinations that members visit by connecting them to instant & exclusive member-only discounts at local restaurants, cafés, hotels, fitness studios, and experiences worldwide.
Our platform is turnkey. We build and operate custom merchant networks, deliver branded wallet passes that feel native to your loyalty program, and capture real-world engagement data from actual member behavior.
Airlines gain a scalable way to stay relevant throughout the journey. Members receive instant value they can use every day on the ground. And loyalty no longer stops at the flight.
Redefining Where
Airline Loyalty Lives
Airline loyalty has historically been optimized around flights. But flights represent only a small fraction of the traveler’s experience.
The moments that define a trip happen after landing. Where your members eat, stay, move, and spend time shapes how they remember both the destination and the brand that supported them along the way.
Our mission is simple: help airlines extend loyalty into these in-destination moments in a way that feels valuable for members and simple for airline teams to operate.
Built From Real-World
Operating Experience
Alongside Passtination, we built and continue to operate Global Nomad Pass, a membership program that rewards travelers for supporting local businesses across 25+ destinations worldwide.
With 500+ merchants and an average member using their pass 3X per day, we learned firsthand what it takes to deliver real, in-destination value at scale.
That experience also revealed why most airlines struggle to do this themselves. Extending loyalty into the destination requires building and maintaining global merchant networks, designing offers that members actually redeem, managing local operations, and capturing meaningful engagement data, all without adding burden to internal teams.
Passtination was created to solve this problem. We took what worked operationally in the real world and rebuilt it specifically for airline loyalty programs.
OUR BELIEFS
The Principles That Guide Everything We Build
Loyalty Is Earned Through Real-World Moments
Consistent, everyday value builds loyalty more effectively than complex points mechanics.
The Next Wave of Loyalty Lives In the Destination
Most of the trip happens on the ground. That's where brand preference and emotional loyalty are formed.
Οperational Simplicity Matters
In-destination loyalty only works if it's easy for members to use and easy for airline teams to run.
CONTACT US
Let's Bring Loyalty
Into the Destination
See how we bring your loyalty program into the destinations your members visit, while we take care of the operational complexity.
CONTACT
Let’s Bring Loyalty Into the Destination
Book a call with us to see how we can extend your loyalty program into the cities your members visit — driving engagement, revenue, and meaningful in-destination loyalty moments — while we take care of the operational complexity.
[email protected]
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